Earth Day Design
Poster and UI
BytedanceTOUTIAO is one of the most popular social media platforms in China. This poster and app UI were created to promote Earth Day and raise awareness about protecting wild animals and the environment. On the TOUTIAO app, users can search for endangered species, participate in activities, and donate to the Conservation Foundation. The project uses 3D animation and other technical means to give users refreshing visuals that encourage the protection of animals and help create a better society.
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User