East travel
Wine packaging
The design of "Journey to the East" takes the traditional Chinese literature "Journey to the West" as the theme element and displays it on white spirits packaging with apprentices of Tang seng and his three disciples, which use the abstract and mosaic format. The Chinese opera, classical literature and traditional liquor are the representatives of Chinese traditional elements, that all melt into one in a more fashionable and innovative way. The designer wants to convey the traditional and rich Oriental culture to the world by different design deductions and bloom modern beauty of the East rhyme in the international market.
Client / ManufacturerDesign
Jiangsu Yanghe Distillery Co., Ltd.
Jiangsu, CNShenzhen Oracle Creative Design Co., Ltd.
Shenzhen, CNDate of Launch
2016
Development Time
"Two months"
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry