Easter Edition
Packaging design
In developing a new series of Easter packaging for Brigaderia, a Brazilian confectionery store that sells "brigadeiro" sweets, we recreated advertising prints from the 50s and the 60s and used brigadeiro as a focal point. By replacing popular products of the past (e.g. margarine, soap, television sets) with brigadeiros, we created an unusual packaging concept that moves away from traditional Easter themes. The collection comprises presentation boxes that hold either twelve brigadeiros or six mini chocolate eggs, trays for larger Easter eggs and stickers for individual packs.
