Easy Morning
Campaign
The task. To develop a press campaign for McDonald's "Easy Morning" breakfast. The idea. Not everything in the morning is as easy as McDonald's ”Easy Morning”. Even simple tasks like dressing can become difficult. The execution. A pullover with incredibly long sleeves, an even longer necktie and ridiculously long shoelaces.
iF GOLD STATEMENT
The key strength of this ad campaign is the clever and witty approach to show the difficulties in starting the day. McDonald’s key message, how easy life can be with the convenience of their food in the morning, comes across really well although no food is shown and no remark on taste or quality is given. These very creative and stunning installations with items of clothing are so inviting that you would love to visit the gallery.