Easy Wallet
Commercial
EasyCard Corporation
The all-new "Easy Wallet" electronic payment method introduced by the EasyCard Corporation offers the advantage of building on people's long-term trust of EasyCard. The video uses a one-shot scene and fantasy style to convey everyday life circumstances, and weaves the practical applications of a single card and single payment method into everyday situations. Existing EasyCard users are the chief target group, and the message is that as long as you also use Easy Wallet, you can realize "One-card, one payment method: Taking cash-free living one step further," while completely differentiating Easy Wallet from competing products.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User