Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
Eat 120 packaging
2018

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Eat 120 packaging

Food packaging

Eatea 120 is marketing Taiwanese tea as the taste of Taiwan. The packaging is inspired by the old Taiwanese saying, "eat something sweet to invite good fortune". The traditional belief in local deities (God of Wealth, Sea Goddess, and God of Love) comes alive in modern and simple illustration styles that showcase the charismatic aspects of Taiwanese deities and help develop iconic brand value.

Client / Manufacturer

Eattea120

Taichung, TW
Designer
U Visual Communication

U Visual Communication

Banqiao Dist., New Taipei City, TW
Date of Launch
2016
Development Time
other period: 6 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

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