Eat 120 packaging
Eatea 120 is marketing Taiwanese tea as the taste of Taiwan. The packaging is inspired by the old Taiwanese saying, "eat something sweet to invite good fortune". The traditional belief in local deities (God of Wealth, Sea Goddess, and God of Love) comes alive in modern and simple illustration styles that showcase the charismatic aspects of Taiwanese deities and help develop iconic brand value.
Client / Manufacturer
U Visual CommunicationBanqiao Dist., New Taipei City, TW
Date of Launch
other period: 6 months
Consumer / User, Trade / Industry, Public Sector / Government