EDENHOLZ
EDENHOLZ
EDENHOLZ
EDENHOLZ
EDENHOLZ
EDENHOLZ
2018

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EDENHOLZ

Branding

City 1 Group

EDENHOLZ is a new residential building ensemble located in one of Frankfurt's most picturesque, established districts – the Holzhausenviertel, ´named after a patrician family. The fictitious name EDENHOLZ refers to Holzhausenviertel ("Holz") and displays the brand story of a home that will be one of timeless, cross-generational, and sublime quality ("Eden"). Old buildings and trees create an atmosphere of elegance. The task was to develop a brand name and identity that would reflect the heritage of the traditional location and simultaneously open a new chapter.

Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Frankfurt/Main, Germany
Target Groups
Consumer / User

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