EF Hello
Learning app
EF Hello aims to revolutionize language learning by teaching the English needed for real life. The unique interface is very different from competitors: Instead of focusing on gamification and mascots, EF Hello works to bridge the gap between the act of learning and the reality of using English, by prioritising the end goal of learners: conversation. It breaks convention by teaching English through 'chat'. This allows us to seamlessly blend learning, practice and remediation into something that's brand new yet feels intuitive. And it works: A University of Cambridge study found EF Hello users improved faster than with any competitor.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User