Eilles Tea: updating true tea tradition
Tea packaging
The origins of Eilles tea date back to 1873. The design team was tasked to update the packaging but stay true to this heritage brand's reputation for high quality and expertise in fine teas. The result is packaging that is simpler and more inspiring but stays continuous with prior packaging to maintain brand recognition. Fresh, bold colors, vibrant contrasts, and modern typography combine with the visual elements long used to represent Eilles tea.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User