eimele - essential rainbow
Plant-based wellbeing, health supplement packaging
EIMELE PTY LTD
Essential Rainbow is a plant-based, nutrient-dense supplement powder, formulated with 7 unique phytonutrient blends inspired by the colours of a rainbow. The concept is integrated into packaging as a radiant rainbow glow reflecting the array of nutrients and benefits of the formula. The gift set is delivered in a recyclable shipper printed with plant-based ink; the duo-layered structure is specifically engineered with a unique curved insert to secure the products during shipping. Gift set includes a custom-designed stainless-steel spoon that measures 12g serve and a reusable air-tight ceramic jar, to encourage the concept of re-usability.
Client / ManufacturerDesign
EIMELE PTY LTD
Balmain, AUAccess Brand Management Pty Ltd
Sydney, AUMinnie Jiang, Daphne Shi, Kylie Massey, Eden AbagiDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania
Target Groups
Consumers / Users