Elastine
Shampoo bottle set
Elastine is a shampoo and hair conditioner packaging with no color and no braille. Blind, low vision and colorblind people can easily distinguish each bottle. But really, Elastine works for everyone since each bottle can be differentiated by its distinct surface texture. The tactile textures communicate a different effect for each bottle. Experiencing the different tactile effect for each bottle the shampoo bottle can be easily distinguished from the conditioner and the styling bottle.
iF Gold Statement
Elastine is a very minimalistic, wonderfully designed packaging that wins based on its simplicity. It is also self-explanatory and therefore worthy of an iF gold award.
Client / Manufacturer
Design
LUNAR Design Inc.
San Francisco, CA, US