Electrolux Matt Black Range
Range of kitchen appliances
About three years ago, when this project was in the early research phase, Electrolux came to an obvious yet critical insight that became the guiding star for the whole range. As the palette of materials for kitchen designers grows broader, moving away from the monolithic, the uniform and the glossy, should we not as an appliance manufacturer create a product that embraces this idea? Something that is understated, subtle, that blends in and compliments its surroundings, rather than competing with it. Is that not the very essence of sophistication, of confidence? To speak in a quiet voice, but powerfully?
Date of Launch
2019
Development Time
25 - 36 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, Specific sub-group: Kitchen designers / studios / manufacturers