Electrolux Matt Black Range

Range of kitchen appliances

About three years ago, when this project was in the early research phase, Electrolux came to an obvious yet critical insight that became the guiding star for the whole range. As the palette of materials for kitchen designers grows broader, moving away from the monolithic, the uniform and the glossy, should we not as an appliance manufacturer create a product that embraces this idea? Something that is understated, subtle, that blends in and compliments its surroundings, rather than competing with it. Is that not the very essence of sophistication, of confidence? To speak in a quiet voice, but powerfully?

Client / Manufacturer

AB Electrolux

Stockholm, SE

Design

AB Electrolux

Stockholm, SE