Electrolux Pure 4X Experience

Water purifier experience

Electrolux Pure 4X blends the physical and digital for effortless experiences throughout unboxing, installation, use, and maintenance of the water purifier. During unboxing, step-by-step instructions unfold on the sides of the carton box as it is opened. In seamless extension, a microsite offers video tutorials, visual guides, and additional benefits for the full 360-degree journey. The purifier itself combines superior performance with an iconic, slim design that fits any modern home and allows for easy filling of cups, jars, and pots of all sizes, while LED feedback and tactile details ensure humanized, intuitive interactions.

Client / Manufacturer

Electrolux do Brasil S.A.

Curitiba, BR

Design

Electrolux do Brasil S.A.

Curitiba, BR