Electrolux Pure 4X Experience
Water purifier experience
Electrolux Pure 4X blends the physical and digital for effortless experiences throughout unboxing, installation, use, and maintenance of the water purifier. During unboxing, step-by-step instructions unfold on the sides of the carton box as it is opened. In seamless extension, a microsite offers video tutorials, visual guides, and additional benefits for the full 360-degree journey. The purifier itself combines superior performance with an iconic, slim design that fits any modern home and allows for easy filling of cups, jars, and pots of all sizes, while LED feedback and tactile details ensure humanized, intuitive interactions.
Client / Manufacturer
Design
Electrolux do Brasil S.A.
Curitiba, BRElectrolux do Brasil S.A.
Curitiba, BRDate of Launch
2021
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User