Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Elektrisches Pferd
Elektrisches Pferd
Elektrisches Pferd
Elektrisches Pferd
2010

Share:

Elektrisches Pferd

Ad

Peugeot Deutschland GmbH

Objective target: Electric powered cars are the future. Nevertheless people associate just rational items with this technology and not pure driving fun. Therefore the agency was asked to create an emotional driven launch campaign for the first 100% electric powered Peugeot. Target group: All ecology-minded and in technology interested car-drivers.

Client / Manufacturer

Peugeot Deutschland GmbH

Saarbrücken, DE
Design

Euro RSCG Düsseldorf

Düsseldorf, DE

RELATED PROJECTS