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Packaging
HG Innovation Limited
The packaging design visualizes nicotine reduction across three steps, guiding user behavior while promoting ecological sustainability. Focusing on a gradual decrease in nicotine strength from 2% to 0%, it creates a three-step visual narrative of “Awaken-Embrace-Transform,” respectively symbolizing the start of nicotine reduction awareness, active engagement, and personal transformation. This helps foster continuous reduction habits. The packaging uses eco-friendly paper and natural adhesives, with the inner structure featuring a single-piece origami folding design to eliminate unnecessary glue use, fully embodying green design principles.
Client / ManufacturerDesign
HG Innovation Limited
Hongkong, CNHG Innovation Limited
Hongkong, CNDate of Launch
2026
Target Regions
Africa, Asia, Australia / Oceania, Europe, South America, North America
Target Groups
Consumers / Users