Embodied Beauty
Carpet tile
The building/construction sector is responsible for almost 40% of annual GHG emissions. This manufacturer strives to develop products reducing the carbon footprint. Embodied Beauty uses the company's carbon negative backings CQuestBio and CQuestBioX. The backings are PVC- and bitumen-free and use carbon-negative and recycled materials. Using CQuestBioX with special yarns and new tufting processes has created the company's first three carbon-negative carpet tiles. The tiles store more carbon than they emit with a CO2 footprint of -0.26kg CO2/m2 (cradle-to-gate). All seven products in the company's Carbon Neutral Floors program are carbon neutral throughout their full life cycle.
Date of Launch
2021
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Specific sub-group: Architects, Designers, Endusers