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Emotional air conditioner UX
Emotional air conditioner UX
2020

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Emotional air conditioner UX

Air Conditioner UX

SAMSUNG Electronics Co., Ltd

This air conditioner uses the ambient lighting hidden within the product as the main method of conveying information. It delivers the information necessary for users implicitly yet vividly by combining the color and shape of lighting, motion and other main information. For example, the cooling mode expresses the lighting as breathing, the humidification mode as water droplets becoming smaller and smaller, and the purifying mode depicts the direction of vacuumed particles. Overall, the lighting display uses images to impart information in a way that is imaginative and easy to understand.

Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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