

Emotional air conditioner UX
Air Conditioner UX
SAMSUNG Electronics Co., LtdThis air conditioner uses the ambient lighting hidden within the product as the main method of conveying information. It delivers the information necessary for users implicitly yet vividly by combining the color and shape of lighting, motion and other main information. For example, the cooling mode expresses the lighting as breathing, the humidification mode as water droplets becoming smaller and smaller, and the purifying mode depicts the direction of vacuumed particles. Overall, the lighting display uses images to impart information in a way that is imaginative and easy to understand.
Client / Manufacturer
Design

SAMSUNG Electronics Co., Ltd
Seoul, KR
SAMSUNG Electronics Co., Ltd
Seoul, KRDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User