Emotional Landscape
Stand design
Grundigs brandscape documents the image of Grundig as a dynamic and modern A-brand in the area of Consumer Electronics. The concept of the emotional landscape focuses on liveliness and dynamic with a clear focus on the staging of products and innovations. Therefore the architectural instruments of a landscape create free space. Its only form giving elements are white, oversized sticks, which create a futuristic landscape in which products and innovations are embedded. In this landscape the customer is integrated actively as a protagonist.
