Luxury travel catalog for FranceVoyages Kuoni S. A.
In the French market the Kuoni brand stands for exclusive, individual and top quality travel. Now a catalog system was developed for the most elite customer segment aiming to communicate highest quality at all levels. The 3 cm catalog thickness alone conveys the impression of a book rather than that of a simple travel brochure. An unconventional visual language and typography, exclusive print-finishing of the cover, high paper quality with natural, matt surface, an unusual format and elaborate photo retouching all combine to blend the single elements into an exclusive product.