Emporium Collection
Visual Identity
Inspired by the gastronomic world, we developed the visual identity of the Emporium Collection – an exclusive range of products for the Livraria Cultura bookstore in Brazil. The range consists of accessories, kitchen items and stationery articles. To create a concept that would not solely be defined by simple patterns and that would ensure the design has impact, we created ultra-abstract versions of the traditional kind of diagrams used to depict everyday food and beverages. At first sight they appear to be standard graphic designs, but upon looking closer, their true meaning is revealed.
