Enchantée is a new handmade French dessert brand targeting the wedding gift box market in Taiwan. The brand esprit of happiness and elegance are expressed through bright colors and the logo of a dancing lady. The lady who wears a French-style hat is dancing at the wedding and for the tastiness of the desserts. Her tutu skirt evokes the shape of the madeleine. All the flyers and packages are coherent, using the same color scheme and decorative frames. A consistent softness and elegance are perceptible on both the website and the tangible printed materials and boxes.