Encountering the Art
New Media Art Installation
The main task for this project was to embody media art installations that harmoniously fit into the new office building in Seoul. Apollon analyzed this building from various points to select the most proper spots where people can immerse themselves in media art. Basically, the media form was designed based on analysis of both spatial purpose and interior to create architecture and an organic ambience. Especially, in the case of public space, we suggested an idea to make an aesthetic open gallery space to break away from the existing format. Therefore, it became a building’s landmark and has the positive impact of achieving public value.