Energie leben 2007
Communication and trade fair design
In 2007, the Bremen-based energy and utilities provider, swb, began to organize the trade fair Energie leben. This trade fair comes up with suggestions for the efficient use of energy. swbs corporate design provides clear guidelines for the use of color, font, layout and pictures. The events design should harmoniously fit in with this corporate design, considering the wide range of exhibitors and topics, also. Design concept: the energy cluster is based on depictions of phylogenetic trees in natural sciences. It plays with the terms of growing, networking and fertilization. It is decorative without appearing superficial, networking and lively.
