Whale #2
Public art
‘Whale #2’ is public art that transforms the 1,400-square-meter billboard screen in New York's Times Square into a 3-dimensional undulating ocean environment occupied by a whale freely riding the waves. It creates a hyperrealistic scene where an enormous whale rendered in water element swims and blends into the waves within a confined space. By presenting engrossing art to the public in the midst of involuntary exposure to a myriad of advertising and light pollution, the work suggests a moment of freedom from a sleepless city.
iF Gold Statement
The Whale is a hyper-realistic ocean wave in the form of a giant blue whale that was looped live in Times Square. This installation redefines the category of digital art by creating a format that forms a blueprint for future digital narrative experiences in public spaces. What was once projected as the future of digital advertising in science fiction movies has become a reality.
Client / Manufacturer
Design
d'strict holdings, Inc.
Seoul, KRSILVERCAST MEDIA, LLC.
NEW YORK, USd'strict holdings, Inc.
Seoul, KRDate of Launch
2021
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User