![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/01_main_entry_img.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/02_main_entry_img.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146731.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146732.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146733.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146734.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146736.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/01_main_entry_img.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/02_main_entry_img.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146731.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146732.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146733.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146734.jpg)
![Whale #2](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/333276/00000000-0000-0000-0000-000000000000/146736.jpg)
Whale #2
Public art
d'strict holdings, Inc.‘Whale #2’ is public art that transforms the 1,400-square-meter billboard screen in New York's Times Square into a 3-dimensional undulating ocean environment occupied by a whale freely riding the waves. It creates a hyperrealistic scene where an enormous whale rendered in water element swims and blends into the waves within a confined space. By presenting engrossing art to the public in the midst of involuntary exposure to a myriad of advertising and light pollution, the work suggests a moment of freedom from a sleepless city.
iF Gold Statement
The Whale is a hyper-realistic ocean wave in the form of a giant blue whale that was looped live in Times Square. This installation redefines the category of digital art by creating a format that forms a blueprint for future digital narrative experiences in public spaces. What was once projected as the future of digital advertising in science fiction movies has become a reality.
Client / Manufacturer
Design![d'strict holdings, Inc.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3117/00000000-0000-0000-0000-000000000000/logo_d4f58d9c88205d0c8a36b3888c43c9576e8b8647.png)
![d'strict holdings, Inc.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3117/00000000-0000-0000-0000-000000000000/logo_d4f58d9c88205d0c8a36b3888c43c9576e8b8647.png)
d'strict holdings, Inc.
Seoul, KRSILVERCAST MEDIA, LLC.
NEW YORK, US![d'strict holdings, Inc.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3117/00000000-0000-0000-0000-000000000000/logo_d4f58d9c88205d0c8a36b3888c43c9576e8b8647.png)
d'strict holdings, Inc.
Seoul, KRDate of Launch
2021
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User