The Rift
(Online) Film / Video
PENNY
In our film, we turned a typical apartment building into a reflection of a divided society and dive into all the recent hot topics, as we see opinions clash together – resulting in emotional rifts between the residents and physical rifts in the building. In a cinematic look we relive the last few years of dividedness in only four minutes. With every conflict we get sucked in more and more into the story. We are right there, while the rift makes its way through the building - interpreted in many ways appearing on all kinds of textures - and the world falls apart right beneath our feet. Until the film climaxes in the sentence: Can we talk?
iF Gold Statement
This captivating short film explores the complex and often conflicting interactions between residents of a single building. Despite portraying desperate situations, it ultimately delivers a powerful message of hope, encapsulated in the simple question, “Can we talk?”. This call to action encourages the audience to reflect on the importance of respect and inclusivity within diverse communities.
Client / ManufacturerDesign
PENNY
Cologne, DESERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEA. Schill, T. Diestel, C. Everke, A. Nagel, M. Dornig, A. Scheffler, E. Breit, N. Aktas, A. BlackwellANORAK Film
Berlin, DEChristoph Petzenhauser, Björn Krüger-LevyTime Based Arts
London, GBStephen GrassoSound Park
Montreuil, FRNicolas BeckerDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users