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visual image
China Academy of Art
What do you want to be?The visual system for the 2025 graduation season of China Academy of Art is themed "Metamorphoses", inspired by the 72 forms of transformation of Sun Wukong in Chinese traditional culture. It symbolizes the diverse exploration and unlimited possibilities of the graduates on the artistic path.The changes of all things in the universe are all around us. We start with the most ordinary changes - of objects, climate, states, time, etc., which are full of endless possibilities and vitality. There are 72 main visual posters, each one resembling an independent artistic universe, yet together they form a grand artistic canvas.
iF Gold Statement
This graduating poster series unfolds as a multi-layered visual essay. Bold graphics and animation introduce a fresh yet globally accessible visual language. Confident, philosophical and forward-looking, it conveys the voice of a new design generation. Fresh ink for fresh thinkers, and a worthy Gold winner.
Client / ManufacturerDesign
China Academy of Art
Hangzhou, CNHangzhou Relative State Design Co., Ltd
Hangzhou, CNWenchao Cai, Yihong Liu, Jiating Lin, Chenyang Huang, Xinyi Ma, Yuming Hong, Zhengda Chen, Jun JiangDate of Launch
2025
Target Regions
Asia
Target Groups
Public Sector / Government, "Students, teachers, art lovers, and citizens"