Environmental Dreamer Festival

Campaign identity / branding

This is a design for the exhibition of an environmental protection welfare event which has been held for seven consecutive years. To increase public participation, we came up with the slogan "Everyone is an environmental dreamer." At the same time, we invited nearly 100 people from all walks of life to create self-portraits with natural elements and record their own stories of environmental protection in written words. After receiving the participants' self-portraits, we turned them into the core visual elements of the event and used them for materials, exhibitions, interactive design.