E.ON Next Brand Identity

Energy company branding

E.ON Next is a new energy company that puts sustainability front and center. Energy is a fairly low-involvement category, meaning people simply do not spend much time thinking about where their energy comes from. Studies report this to be just three minutes per year, hardly enough given that how we produce and use energy is critical in fighting climate change. Our challenge was to get people’s attention and then help them make better, more sustainable energy choices. That’s why we created fun and eye-catching characters that turn heads and inspire positive action.