EQUAL
EQUAL
EQUAL
EQUAL
2014

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EQUAL

Chocolate packaging

Interbrand Korea

Brief: the ”Beautiful Coffee” foundation aimed to create an organic, fair-trade chocolate brand. The package design was an opportunity to represent the growing hope made possible by fair trade practices. Solution: we differentiated the package by using a unique design solution focused on the ”unpacking ceremony”. The growing cacao tree is a symbol of growing hope made possible through fair trade. The package design implies that: ”Just as trees need sufficient amount of water, sunlight and nutrition to grow, we need everyone’s active participation for fair trade practices to take root in society.”

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