ERCO brand films "Light for ..."
Brand films
ERCO is the first traditional luminaire manufacturer worldwide with a redesigned range of around 5,000 products based completely on LED technology. Introducing the versatile use of digital lighting tools, the films appeal to a target group focused on young architects, lighting and electrical designers. The three clips showcase the diversity of applications for ERCO LED lighting tools at a fast pace and with humor. In an unusual move for a B2B campaign, the spots feature the architecture and its users rather than the products as the protagonists. Their narrative style establishes a substantial link between inspiration and product world.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Lichtplaner, Elektroplaner, Bauherren, "Architekten"