ERCO brand films "Light for ..."
ERCO brand films "Light for ..."
ERCO brand films "Light for ..."
ERCO brand films "Light for ..."
2016

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ERCO brand films "Light for ..."

Brand films

ERCO GmbH

ERCO is the first traditional luminaire manufacturer worldwide with a redesigned range of around 5,000 products based completely on LED technology. Introducing the versatile use of digital lighting tools, the films appeal to a target group focused on young architects, lighting and electrical designers. The three clips showcase the diversity of applications for ERCO LED lighting tools at a fast pace and with humor. In an unusual move for a B2B campaign, the spots feature the architecture and its users rather than the products as the protagonists. Their narrative style establishes a substantial link between inspiration and product world.

Client / Manufacturer
ERCO GmbH

ERCO GmbH

Lüdenscheid, DE
Designer

Kaspar + Fröscher

Hamburg, DE
ERCO GmbH

ERCO GmbH

Lüdenscheid, DE

Cinematographer

Bonn, DE

Zwockel editing and animation

Düsseldorf, DE

Klangkanzlei

Hamburg, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Other target groups:: Architekten, Lichtplaner, Elektroplaner, Bauherren

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