ERCO Light Scout und ERCO
ERCO Light Scout and ERCO Program 2004/05, Website and Catalogue
ERCO’s website and printed catalog demonstrate how innovative design processes can be used to integrate print with online media, not only in terms of their design, structure and content, but also in the technical and production sphere. The result is a high level of design quality, a high communicative impact and optimum economy. Thanks to its database-supported layout, translating and production processes, ERCO is able to supply its target groups in all the key markets any time with all the information they need for their planning process. The website takes on the role of a “guiding medium” since it can be used to present constantly updated information. Online media and print media complement each other perfectly, since the program structure and product index correspond one hundred percent.
