Erfolg in 15 Sprachen / Success in 15 languages
RZB annual report 2007
Raiffeisen Zentralbank (RZB) devoted its 2007 Annual Report to languages in its home market. Since the average reader devotes less than three minutes to an annual report, the introduction tells our story before the traditional "fluff and beans part" begins. "Success in 15 languages" is the motto of this report. We introduce the languages with a lesson on each. Reviews by fictional media on the back cover tell it all. We played with both dictionary and language course book aesthetics, mimicking typical representatives of this genre including the format, cover, interior design and plastic binding.