Erich Meier
Corporate Design
The brand design for Erich Meier vineyard conveys the daring spirit of the winemaker: passion for experimentation sets the traditional vineyard at the Lake of Zurich on a whole new course. The surprising logo – an upside down wine bottle – reflects this independent spirit and strikes a balance between Erich Meier’s quest for perfection and his love of experimentation. Erich Meier’s modern and clear understanding of winemaking comes to life at every touch point, from wine labels to the website, from stationery to way-finding signs throughout the vineyard.
