Ericsson Rebrand
Corporate identity
Ericsson has embarked on a global rebrand under a new brand promise: the quest for easy. The company's updated brand identity stands for unapologetic simplicity and ease of use, and it impacts not just core identity assets but hundreds of products (software and hardware) across the Ericsson portfolio. The rebrand is based on product design principles, and it includes a new proprietary typeface, an optimization of the classic logo with its three dashes, a new functional color palette to help navigate content and interfaces, and iconography and imagery closely aligned to the company’s technology offering, with little space for meaningless decoration.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government