Esthetic Map Dental
Dental clinic identity
Esthetic Map Dental is a dental clinic specializing in teeth whitening, dental implants, and all-ceramic crowns. With its comfortable and safe environment, it leads consumers to a place where they can enjoy oral health and radiant smiles. Instead of relying on clichéd tooth symbols for the logo, we transformed a partial tooth contour into elegant and overlapping lines, creating a map with routes leading to beauty. The pinkish-grey is chosen as the brand color to neutralize the cool hue meant to reflect the brand’s welcoming service.