Etihad Bureau - Empowering Change through Design

Digital Transformation UI Design

Etihad Bureau is transforming from a traditional credit scoring provider to a trusted financial health companion. Our design direction reimagined its identity, inspiring them to shift from formal government communication to a more conversational approach. This shift is evident across the app, portal, and website, with a clean, minimal design that fosters emotional connections and enjoyable interactions. A strong design system emphasizes usability and readability, offering unique features like data correction, tracking, leaderboards, simulators, and P2P sharing—empowering users to manage their financial health in a supportive digital space.