Eulji-Gil

Brand identity redesign

Eulji-Gil is a brand campaign designed to reach patients visiting Eulji Medical Center (EMC). The rebranding emphasizes the value of EMC through a new visual language that replaces the somewhat rigid hospital imagery of the previous iteration. The new design expresses a more familiar, energetic mood. It attempts to communicate the vision of EMC, which wants to position itself as a family involved in people's lives from birth and as they grow up and grow older. The graphics express EMC's respect for all types of Eulji families and their lifestyles, including those with patients.