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Modular storage bag for EV
Hyundai Motor CompanyEV Frunk cooler bag redefines the EV front trunk from a neglected space into an intuitive and valuable part of daily life. Its sleek, minimalist form harmonizes with vehicle interiors for a refined user experience. Users benefit from fresh, odor-free storage and versatile organization. Easily detachable, it adapts from in-car use to outdoor settings. By uniting aesthetic refinement and practical innovation, it transforms EV ownership, making the vehicle a personal lifestyle hub.
Client / Manufacturer
Design

Hyundai Motor Company
Seoul, KR
Hyundai Motor Company
Seoul, KRSungwon Jee, Young Jang, Joyoung Chung, Chiyoung Lee, Jungho KangDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users