Evolving a financial leader into a Go-to Brand

Typeface

As part of Standard Chartered’s brand refresh, Lippincott created a customized typeface that plays a pivotal role in the financial house’s full-scale evolution. The customized typeface was designed to pay homage to Standard Chartered Trustmark while working to unify all brand experiences globally — no easy feat. The font was cut to reflect the design principles of human, dynamic and direct, and includes details such as modified diacritics and hero numerals that reference the design language of the Trustmark.