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Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
Evolving a financial leader into a Go-to Brand
2022

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Evolving a financial leader into a Go-to Brand

Typeface

Standard Chartered

As part of Standard Chartered’s brand refresh, Lippincott created a customized typeface that plays a pivotal role in the financial house’s full-scale evolution. The customized typeface was designed to pay homage to Standard Chartered Trustmark while working to unify all brand experiences globally — no easy feat. The font was cut to reflect the design principles of human, dynamic and direct, and includes details such as modified diacritics and hero numerals that reference the design language of the Trustmark.

Client / Manufacturer

Standard Chartered

London, GB
Design

Lippincott

New York, US
Indian Type Foundry

Indian Type Foundry

Ahmedabad, IN
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Africa, Asia, Europe, Specific country/region: Middle East
Target Groups
Consumer / User, Trade / Industry

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