Exhibition 4.0
Trade fair stand
At first glance the visitors could not see the interior of the trade fair stand. Entering the almost completely enclosed stand was only possible after walking through a waterfall with the matching “admission ticket”: an umbrella. Behind the water wall there were VR stations for the guests to immerse themselves in a virtual forest before entering the next room with a real forest scenery and multi-sensory appeal. A robot called Pepper was in use to stop and draw visitors into the communication area in front of the stand. The focus was on digitalization and its integration in trade fair concepts: exhibition 4.0 as an experience.
Client / Manufacturer
Design
Atelier Damböck Messebau GmbH
Neufinsing, DEAtelier Damböck Messedesign GmbH
Neufinsing, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Other target groups: B2B