EXPERIENCE A NEW ENERGY
Exhibition design
This exhibition was designed to highlight the fact that Shiseido’s new skincare series is inspired by neuroscience. NEURO SURGE, a monument piercing through the atrium, is created from advanced-material fibers and displays changing light patterns. INTERACTIVE WALL, a large stretch screen, creates visual images when touched and pushed. The installations express the complex interplay of different kinds of information, human relationships, infrastructure, and social structures, and visualize the information transmission of our sensory nerves pathways.
iF Gold Statement
Shiseidos new skincare series is inspired by neuroscience, which visitors can experience themselves in a tactile, tangible way. This almost mysterious exhibition design reaches its climax at the very end, when the product is staged. An overall dramatic yet subtle brand experience!
Client / Manufacturer
Design
SHISEIDO Co., Ltd.
Tokyo, JPSHISEIDO TEAM 101
Tokyo, JPHAKUTEN
Tokyo, JPWOW inc.
Tokyo, JPDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User