Experience BF Refrigerators Line-up
Bottom Freezer Refrigerators
Electrolux do Brasil S.A.
The Electrolux Experience BF is a family of mid-level refrigerators which positively impact people’s lives and the Planet. Its external symmetric design naturally balances the need to stand out and the need to blend in, a relevant aspect in the contemporary Latin America household environment. These products inspire and enable consumers to have healthier and more sustainable eating habits through functions like Autosense and FoodControl, and through compartments like HortiNatura and Fresh&Flex. Consumers frequent changing needs are addressed by a very flexible and adaptive internal lay-out, both in the refrigerator and freezer compartments.
Client / ManufacturerDesign
Electrolux do Brasil S.A.
Curitiba - PR, BRElectrolux Group
Curitiba, BRElectrolux Group Design TeamDate of Launch
2022
Development Time
Confidential
Target Regions
South America
Target Groups
Consumers / Users