Experience ease. Brand relaunch for Pronova BKK.
Brand relaunch
Health insurance must feel easy. With this belief, Pronova BKK will differentiate itself in the market of statutory health insurance providers in the future. In the course of the strategic repositioning, the entire appearance of Pronova BKK was revamped. All central contact points have been redesigned and consistently support the brand essence of "ease". In this context, the brand logo and the flexible design system focus on the digital experience.
Client / ManufacturerDesign
pronova BKK
Leverkusen, DELIGALUX GmbH
Munich, DEHannes Drensler, Dominik Pander, Vivien Manning-Reinhardt, David Steinhart, Martina Massong, Nadine Gerloff, Stefanie Kornfeld, Thorsten BuchDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Europe
Target Groups
Consumers / Users