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experience-ioniq6
2024

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Hyundai Motor Company

The IONIQ 6 is the latest addition to Hyundai's electric vehicle series. Traditional user manuals can be tedious and challenging to understand. With the goal of providing a platform for an interesting and enjoyable new experience, we have created a website. Our objective is to make the information easily comprehensible to users by introducing characters tailored to our target audience and narrating the key features of the IONIQ 6 through the stories of two main protagonists. Users can explore a new user manual through various storytelling content.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Design

AND

seoul, KRKi Joo Ko, Su Jeong Choi, Seung Yeon Han, Ou Ram Ha, Jea Hyuk Lee

NUMERIQUE STUDIO

seoul, KRJun Seok Kang, Kyung Jin Kang

Flexbox

seoul, KRChun Ki Park, Seong eun Kim, Hwang Jae Lim

Equalizer

seoul, KRLee jongseok
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe, North America
Target Groups
Consumers / Users

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