EXPLAIN
Household product packaging
Explain is a homestyle care brand whose range features products with "good chemicals" that contain only essential ingredients and no unnecessary additives. The packaging needed to promote a professional and functional brand image. The design team created a series of aesthetic shapes with a scientific theme. The diagonal graphics draw from the sharp angles of laboratory tools to express the brand values of attentiveness and precision. The refined lines and shapes of the containers also express the brand's scientific and functional approach.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User