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Cinema
Hubei Insun Cinema Film Co., Ltd.
Upon entering the cinema, audiences’ eyes would meet with the various-shaped and three dimensional boxes. Black and white engulfs the perimeter, conveying a hint of futuristic and the solitary feeling appears in disaster movies. Rectangular-shaped concessions and kiosk inclined with assorted angles, camouflaging themselves in the disaster background, which triggers the association of meteors in space or debris after chaos. Along the corridor, the vibe of disaster movies lingers. Several three-dimensional white-coated metal pillars grow towards different directions.
iF Gold Statement
Films can transport us to new worlds. The Exploded Cinema project develops a power throughout the whole space that rises to this challenge. The project captures the visitor in the space between the street and the world of the film, thus intensifying the cinema experience. Three-dimensional volumes combine with multimedia effects to create a conceptual space that captivates the visitor.
Client / ManufacturerDesign
Hubei Insun Cinema Film Co., Ltd.
Wuhan, CN
One Plus Partnership Ltd.
Hong Kong, HKDate of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government