Explore Korea with Kingdom Friends

SNS Marketing for Korea Toursim Organization

In 2020, the pandemic brought the travel industry to a standstill. People could no longer travel to different countries to explore new locations or experience new cultures. Like many other countries, Korea Tourism and its businesses took a big hit. Realizing that the virus would not go away anytime soon, The Korea Tourism Organization had to look for new solutions for people to explore the country. We created Kingdom Friends to become the organization's mascots to travel around Korea to deliver an indirect digital experience for people who cannot come and visit.

Client / Manufacturer

Korea Tourism Organization

Gangwon-do, KR

Design

Interbrand

Seoul, KRHajin Jung, Jackie Lim, Jongwon Lee, Juyoung Kim, Seoa Lee, Jeesun Lee, Sooyeong Park, Seoha Ham, Jiyoon Park