Extraordinary Ideas - Realized
Annual Report
"Extraordinary Ideas-Realized" by James Turrell. Zumtobel Group Annual Report 2014 / 2015. The report features important installations by the artist from the various periods of his oeuvre. An extensive photographic documentation of Turrell’s installations is accompanied by essays and dialogs with experts from the fields of astronomy, physics, art history and medicine. As well as evidencing the diversity and depth of James Turrell’s work, the Zumtobel Group Annual Report is the first to feature images of his Skyspaces in Japan and Tasmania and includes previously unpublished material on his earlier works.
iF Gold Statement
In this annual report, Zumtobel decides to present the data sets in a short, concise and objective way, printed on pink paper. Apart from that, the company leaves the field to artist James Turell, who has created an excellent photo book on his light-and-color projects, subjects that match, of course, the companys focus. However, the degree of freedom with which the subjects are treated is absolutely fantastic, as is how authentic they are, and this again reflects well on the company.
Client / Manufacturer
Design
Zumtobel Group AG
Dornbirn, ATJames Turrell Studio
Oxford, MI, USGreen Dragon Office
Los Angeles, CA, USDate of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Architekten, Grafiker, "Künstler"