Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
Eyes On Gigi
2017

Share:

Eyes On Gigi

BMW M2

BMW Group Design

To advertise the first-ever BMW M2 Coupé we took the classic nutshell game. Our engaging interpretation features Gigi Hadid as the nut and replaces the nutshells with five BMW M2 Coupés. The one-shot performance linked to eyesongigi.com. Over here five reveal videos plus a highly engaging 360° virtual reality movie engaged more people to inform about the BMW M2 plus invited them to their national BMW website. Both films required an extensive amount of pre-visualization, detailed planning and training to get it right. The campaign globally engaged millions of people through addressing directly the followers of both Gigi Hadid and BMW on social media.

Client / Manufacturer
BMW Group Design

BMW Group Design

München, DE
Design

KBS

New York, NY, US
Plan.Net / Serviceplan

Plan.Net / Serviceplan

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
"worldwide"
Target Groups
Consumer / User

RELATED PROJECTS